Top Universities In Italy Opening Doors To Aspiring Students For A Bright Future

Students consider it as a privilege to study in Italy which not only offers them an open access to some of the most influential architecture, art and history. But at the same time it also makes them feel proud after seeking admission in some of top universities in Italy. The living environment is safe in Italy and even the weather is pleasant that automatically grab the attention of many international students. There are many recognized programs in hotel and catering, social sciences, languages, humanities, politics, legal studies and also international affairs besides the most sought after courses like cooking, art, design and fashion.

In here a student can get some necessary information of the top universities in Italy that will help them make a decision before taking admission for any desired course. Bocconi University bearing the full official name in Italian language as Universit Commerciale Luigi Bocconi was established long back in the year 1902. Located close to the city center of Milan, this private university is not at all far from the Porta Ticinese in Italty. The university has been placed amongst the top 20 best business schools in the world by The Wall Street Journal in its international rankings besides adjusted as number 1 by Forbes in the specific Value for Money category worldwide. Bocconi University in May 2008, overhauled numerous top global business schools in the education ranking adjusted by the Financial Times Executive, to reach the number 5 position in Europe and number 15 in the world. The institution offers Bachelors Degree in International Economics, Management and Finance. A student can also pursue a Masters Degree from this university in (Marketing Management, Finance, International Management, Economic and Social Sciences, Economics and Management of Innovation and Technology, Economics and Management in Arts, Culture, Media and Entertainment and Law). Interested students can also take a PhD from this university in (Economics and Finance, Business Administration and Management, Statistics, International Law and Economics, Law of Business and Commerce)

The University for Foreigners, Siena known as Universit per Stranieri di Siena in the Italian language is basically leaning to international students. The other University bearing the same name is located in Perugia. This university offers both Bachelors Degree and Masters Degree for its students. The courses in which a Bachelor Degree is offered for a student are (Biotechnology, Biomedical Laboratory Techniques, Business Administration, Biomedical Engineering and Sports Science). Dedicated students can also go for pursuing a Masters Degree in (Dentistry, Pharmacy, Law, Organization of Services in Public Administration, Biomedical Engineering and Veterinary Medicine)

“Foro Italico” University of Rome known as Universit degli Studi di Roma “Foro italico” in the Italian language, previously known as the University Institute of Motor Sciences (Istituto Universitario di Scienze Motorie, IUSM) was established in the year 1998. It is located in the Foro Italico complex which is a huge green area along the banks of the river Tiber. This university is basically located just below Monte Mario, the highest hill in Rome covered with thick woods. The Foro Italico is the best Italian sports complex, embedded with outdoor and indoor swimming-pools, tennis courts, gymnasium of numerous dimensions, couple of track-and-fields sports ground and the huge Olympic Stadium.

Travel In Italy – Free Guide Of Perugia City For Families

Perugia is the capital city of the region of Umbria in central Italy, near the Tiber river, and the capital of the province of Perugia.

Those who love travelling light, those with a sense for adventure, those who love flexibility in their trips, those who like meeting locals and travelling slow and low… those are Flashbooking happy travellers!

Perugia is a notable artistic center of Italy. The town gave his nickname to the famous painter Pietro Vannucci, called Perugino, who decorated with a beautiful series of frescos the local Sala del Cambio; eight of his pictures can also be admired in the National Gallery of Umbria.

Flashbooking chose to provide backpackers, students and families with a list of budget selected and independent accommodations worldwide, mostly run by locals, in order to promote an alternative tourism respectful of cultures and different societies. For this and other reasons Flashbooking is becoming a recognized source of information and services for who loves creating a trip by him/herself and book bed nights securely online.

Perugino was the teacher of Raphael, the great artist of the Renaissance who produced in Perugia five paintings (today no longer in the city) and one fresco. Another famous painter, Pinturicchio, lived in Perugia. In Galeazzo Alessi Perugia found its most famous architect.

Flashbooking cheap lodging solutions are all available for online bookings and divided by Countries. Travellers have free access to the updated list of Europe hostels and budget hotels, North and South America hostels, Caribbean and Central America hostels as well as for Asia cheap accommodations, Oceania youth hostels and Africa hostels.

Perugia has become famous for chocolate, mostly because of a single firm, Perugina, whose Baci are widely exported. Perugia chocolate is very popular in Italy, and the city hosts a chocolate festival in October of every year.

Flashbooking’s happy travellers can book their rooms and beds not only in cheap hotels or cheap hostel Budapest but also consider other budget accommodations in Bed and Breakfast, Guesthouses, Campsites, apartments, farm houses and much more.

Perugia today hosts two main universities, the ancient Universit degli Studi and the Foreigners University (Universit per Stranieri). Stranieri serves as an Italian language and culture school for students from all over the world.

Flashbooking accommodation database is easily available online and comes completed with all relevant information about youth hostel and hotel location and map, description, services, hostel contacts, customer ratings, six pictures and updated prices inclusive of taxes and services together with instant real availability.

Perugia is renown for its open and friendly international people, art museums and Art Galleries, the sea, the movida and cheap lodgings, classic itineraries and a lot more to make a visit worth wise.

Having the reservation final price is also convenient as it does give the transparency our users pretend while booking. Having the final total amount of your booking means you do not have to worry about other extra surprises!

In general, Flashbooking guides have been written for giving the essential information about the most visited cities in the world and in particular for any traveller or first-time visitor.

Last but not least, if you wish to help us, you can either give your personal ratings of some accommodations, lodgings, cheap hotel Perugia, youth hostels and budget small hotels where you stayed, or enlarging the hostel offer by reporting some new hostel contacts!

10 Reasons to Study to Become a Hotel Manager

People are dynamic beings. They are always on the move. Whether, they travel on land, water, or air, at some point of their journey they will have to make a stopover. As such, people will have to stay in places where they feel welcome and at home. Thus, hospitality will always be in demand. Hotels exist because people are dynamic and yearn for comfort in their travels. This why hotel jobs are not simply jobs, but a profession.

Hotel management jobs are professions that are worth your time and attention. In fact, for most people who are not yet decided on the career path to take, hotel management is a very good option. Like any other profession, hotel management requires dedication, perseverance, and most of all, commitment. If you think you have all these, hotel management might be the perfect direction for you. Here are some reasons why it is an option to study hotel management:

1.It is a profession. This is a profession which provides a lot of promise and options. When you do consider studying to become a hotel manager, you are headed toward a bright future. Like other professions, it provides many opportunities and career paths.

2.It encourages creativity. Since the scope of this role is not limited to managing alone, there can be a lot of opportunities for you to show creativeness. Creativity can be shown in meal preparation, room arrangement, guest entertainment, and marketing presentations.

3.It gives you the opportunity to meet people and is never boring. With this profession, you practically meet new people every day. This is one of the few professions which allow you to make daily acquaintances. Thus if you are a people-person, then this role is the perfect choice for you.

4.It provides great career opportunities. Hospitality jobs will always be around in any part of the world. A number of job vacancies are always available for hotel management positions.

5.It offers enticing rewards. Candidates looking to fill this role can expect to earn a lot compared to other positions. Compensation packages do not only offer considerable amounts, but awesome benefits and privileges as well.

6.It is affordable. A hotel management course is more affordable compared to other promising professions. Moreover, studying hotel management shortens your stay in school giving you more time to be on actual jobs.

7.It does not take a lot of time. You can finish this course in approximately four years saving you a lot of your time spent in school.

8.It instills responsibility. This profession instills responsibility in a person which is required for a people-job.

9.It is fun. This is probably one of the few professions that provide fun and excitement while working.

10.It is varied. There are a lot of other useful skills that you can learn from studying the hotel industry, making you multi-skilled too.

Case Studies Prove Hotel Search Engine Optimisation Delivers Results

I have a favourite analogy about hotels and how they should view their website and online marketing initiatives; it usually strikes a nerve pretty close to home…

Imagine if you printed 1,000 beautiful, four colour, ten page brochures that stunningly captured the unique nature of your hotel at ten bucks a piece…and then locked them away in a cupboard…how effective would they be? Or how about creating a masterful piece of direct mail that is riveting, stimulating and worth a Pulitzer Prize…and then never sending it out? About now you should be feeling very, very guilty…not about those 500 brochures still left in your cupboard (oops!), but about not driving your website hard enough…

Building a great website without Search Engine Optimisation is the same as those brochures or that direct mail piece; no matter how captivating the text or how breathtaking the dynamic imagery, if no-one can find your website when they are searching online for that “luxury San Diego hotel”, that “romantic B&B outside Paris” or that “adventure scuba holiday in the Maldives”, then you have wasted your money. Not only that, but the smart competition has already optimised their site and are reaping the rewards; and you are missing those rewards.

What rewards I hear you ask? My last article received an extraordinary response from the industry (well, over 100 emails anyway…I’ve just finished answering the last few today)…some genuinely asking for help, which I am always happy to try to provide, but more than a few were saying “Show me the money!”.

And it’s a fair call. So, this week we polished up a couple of Case Studies on Hotel Search Engine Optimisation projects that we have recently completed and posted these on our website for everyone to see.

To be honest, we picked a couple of the best ones for the Case Studies but when we looked at a range of sites that we have worked with over the last year, the results have been very pleasing overall…and these hotels are still our clients which, when invoicing time comes around each month, is the ultimate test of client loyalty.

In Case Study One, we picked a mature four star inner city hotel with over 400 rooms, extensive conference and events facilities and multiple food and beverage outlets. They had a “mature” website that had been upgraded to include a Content Management system five months earlier but they hadn’t done much with it. Through applying sensible Hotel Search Engine Optimisation techniques, direct online revenues more than tripled in three months…conference and events online enquiries quadrupled with sales conversions occurring at a staggering 75.0%…apparently, when conference planners enquire online, they are ready to book!

The hotel invested $9,000 over three months and has since increased annualised online revenues by a conservative $420,000 and still climbing…you wanted ROI? At a conservative 3.8% of incremental revenues, this is a remarkable result.

For Case Study Two, we looked at a recently refurbished, five star coastal resort hotel with approximately ninety rooms and serviced apartments; they also offer meeting space and breakout rooms to suit small to medium upscale conferences and corporate training. The budget here was a little tighter so we focussed on boosting their premium “romantic weekend escape” market. Through our preliminary research, we also learned that they had welcomed some great, premium corporate clients during the prior year that had also bought team building and bonding packages from local suppliers (What is it that makes the entire executive panel of a company want to jump out of a perfectly good plane with just a piece of cloth packed in a bag in the interests of team bonding?). We sought to capitalise on this knowledge, creating dedicated pages on the website to show off local suppliers for adventure/team building activities and featured these on the hotel website home page.

You want measurability in your marketing? Every day the owner of this hotel logs in to see his website statistics and is now able to equate changes in Unique Visits and online enquiries to future sales trends. Unique Visits to their website grew from 1,000 to over 4,000 per month, conference leads have tripled and “value added” team building sales quadrupled…and premium “weekend escape” packages doubled even after a 30% price increase! Ah, the wonders of yield management and dynamic pricing!

So, does Hotel Search Engine Optimisation really work? Yes…and no. SEO will deliver traffic, leads and sales prospects…but it still requires the hotel to be responsive, attractive and priced to meet (or slightly exceed) the market. If you and your team can respond to online enquiries same day, deliver a memorable experience in reality that matches the consumers experience online and at a price that offers genuine value for money, then Hotel Search Engine Optimisation is for you.

And please understand…this channel is no longer the place to dump cheap, last minute inventory; it is the place to wisely invest your scarce marketing dollars for maximum ROI. In both these Case Studies, the online channel is now their highest yielding source of business.

My next article will be on the “5 Essentials For Effective Online Marketing” which will provide you with some simple but effective tips to start you on your way…plus, apparently this kind of headline really grabs attention…and I always promised myself that, one day, I would write a headline like that!

Hotel Management – Is Hotel Management a New Line of Business?

The hotel management business is getting really popular nowadays. When a hotel has good and organized staff, it makes a good impression on the customers. The time has changed greatly now and the chain of hotels keep on expanding. So there are ample job opportunities available for people who have done hotel management courses. They can either do full time jobs or part time. In part time jobs the salary given is comparatively lower than the full time jobs.

If you have good managerial skills, have great interest in this field and can communicate with people easily; then hotel management would be the most suitable job for you. Generally the tasks assigned to the hotel managers include receiving customers at the reception with diligence, carefully handling the reservations, housekeeping, planning and organizing events at the hotel and also handling the operations on food and beverages. Apart from being so much organized hotel managers are also supposed to be creative and analytic so that they work to maximize the profits, understanding the problems deeply and finding solutions quickly. This way they will get promotions and good salary. It you desire to have all these qualities then you should definitely study hotel management courses.

When you become a manager in a hotel, there are lot things which become dependent on you and you have to handle your responsibilities very cautiously. Of course you will make some mistakes in the beginning of your career but it would be really appreciable that you learn from those mistakes and be extra careful. Like you have to take care of your clients and see if they are satisfied with the arrangements, food and availability of different resources. Besides other responsibilities a manager in a hotel should also keep a watch on the security level of the hotels to maximize the safety of the people inside the hotel. Your main task is to attract more and more customers. If your performance is good you will also get bonuses added with your salary.

These tasks may sound too difficult to handle, but in reality they will make your life better. These are the steps which should be taken by everyone to improve their lives but they are so reluctant to do so and then face a lot of problems. So all in all, hotel management will also teach you to become more organized and it will be very helpful to lead a good life.

The Various Skills Taught in Hotel Management Courses

Hotel management is fast becoming a very important economic job opportunity. Studying this subject can be done as in a two-year trade school or a professional four-year undergrad school. It is definitely a division of a specific type of management skill but leans more towards an artistic home economic side of it as it requires more than just planning. It also requires good taste, a good ability to deal with people, interpersonal skill, handling problems quickly and of course multi tasking. Hotel management courses teach more than that in their extensive programs.

There are different approaches and concentrations taught in hotel management courses and I will go through a few of them. One specific concentration in hotel management courses can be specifically culinary management. This skill not only teaches you to be a great chef but also the art involved in presenting food tastefully and leading a group of cooks to create food that holds a certain quality and quantity standard that always remains uniform no matter how many times it is cooked. It also involves d├ęcor of food to make it look fancier and more desirable.

Other hotel management courses include a sort of interior design where students are taught of sense of matching in room schemes and colors, the most elegant presentation of dining rooms, choosing the best cutlery and napkins, having relevant mats, tiles, and fancy rugs, the different styles of chandeliers that can flatter a certain room, the perfect sized TV set for a suite, the styles of the couches and coffee tables in a room etc; When hotel managers have a good sense of these combinations, they know the perfect combination where a room will brighten up and make their guest feel more relaxed.

Other skills taught in these courses include communication skills so the guests can feel welcome when greeted in the right way and dealt with the right way. These courses also cover extensive business related topics that deal with leading and managing a big corporation and a large group of people in to achieving a goal or a prospering a series of events. It is harder when it comes to organizations such as in the hotel management market where a huge group of people need to work together to control and make happy and satisfied an even larger group of people by work together in harmony although always handling different tasks.

Evaluating Your Return on Investment When Adding a Spa to a Hotel

There have been many recent discussions surrounding the idea of adding a spa to an existing hotel and how to determine if it is a worthwhile investment. Unfortunately there is no simple solution and every property and marketplace is unique. Many things must be considered before making icing a decision. It is first important to identify the reasons why you want to build a spa. Next, you must evaluate your marketplace, competitors, current financial data and projections to determine whether or not a spa is right for your property. Working with a spa and/or hotel consultant is an important step that you need to take to help to analyze the viability, assist with the decision making process and the details of the design, but this article will at least give you some insight on how to evaluate the feasibility of adding a spa to your hotel. This article will take a look at the reasons a hotel would add a spa and the financials to back it up.

It is first important to begin by understanding a few things about the spa industry. In Diagonal Report’s 2010 USA Spa Market report, the size of the spa market in 2009 was a $15.5 billion dollar industry. According to ISPA’s 2010 industry report, spa consumers made 143 million visits to 20,600 spas across the US. While these numbers show a decline from the previous year (in both reports with contradictory figures) we must remember that 2009 was very different from today. With a stabilizing economy and consumers becoming more aware of the benefits of receiving spa treatments, these numbers are only expected to grow. Diagonal Reports points out that the spa industry will start to see a 1.5% upturn in 2011 which most spas are seeing more than that with some reporting 15% or more. The spa industry has experienced exponential growth since 1999 when there were only 4,140 spa businesses serving $4.2 billion dollars spread over 4.2 million visits. If we relate the spa market to the leisure industry, it falls in 4th place behind Golf, Health and Racquet Clubs and Cruise Lines. The reason I point this out is that the emerging trend in the spa world is to create a synergy with the other leisure industries like those mentioned above, which means that spas are also making up a small percentage of these industry’s revenues. This is a trend that will only continue and club and hotel owners are noticing this in a big way.

It is also important to profile your clients to make sure that the demographics of your client match up with those of the spa goer. This information also varies by age, for instance some spa consumers are interested in alternative healing, some in fitness and education, and some in just relaxation. As you can see there is a lot to consider to determine what your spa’s concept will be and it is important to find a consultant who understands your guest and what they want. A spa designed for the business traveler is very different than the one designed for the vacationing young professionals, baby boomers, and families (and yes there is an emerging market for family spas). That being said, according to Coyle Hospitality’s 2011 consumer priorities study, relaxation and stress management remain the primary reason that consumers visit the spa. And what is the primary reason that people vacation? Now you can see the correlation between the spa and the hotel which is nothing new. Bottom line, spas remain mostly a luxury as does vacation and the two go hand in hand with one another. Now on to the point.

According to July’s issue of Hotel Management, there are 2,951 new hotels and 354,100 new rooms being built as of Q1. While there is no data available that I could find, I would guess that at least 70% of the 4 Star or better projects will include spas. Why? It really is a very simple answer when you look at the reason that hotels build a spa in the first place. You likely already know the disadvantages to having a hotel without a spa which is why you are reading this. Let us identify the advantages and why adding a spa would make sense. The most prevalent disadvantage is that you are likely losing market share to your competitors who already have a spa and you are likely discounting your rooms in attempt to attract some of that market share. While you can make an argument that not every person who books a hotel wants a spa treatment, you also need to realize that there is a large population that does. Even if your guests are not interested in having a massage or facial, they can still enjoy your spa by utilizing non-treatment areas such as sauna, steam rooms and pool. This is also a huge advantage that hotel spas have over free standing spas or day spas. Traditionally, the spa industry calls these areas “non revenue generating space” because it is considered as part an amenity for guests who are receiving a treatment. The same is true for hotels, but to improve your revPOR, you can charge a fee for your guests to use just the wet areas, in some cases as much a $75/day.

Other reasons a hotel would want to add a spa besides gaining market share or prevent losing it to hotels with a spa include the following. First, you can increase your ADR because of your additional “frills” which will improve your revPAR and your revPOR. Another wonderful advantage of adding a spa to your hotel is that you can begin to attract a local and loyal clientel and increase your package sales and offerings. This also allows you to continue to generate revenue in your low season. This makes the potential of the spa revenue nearly limitless with good marketing strategy in a receptive market. So if you have been keeping up, you gain market share, retain guests, increase your occupancy rate, increase your ADR by sometimes as much as 10%, and increase local business. It would appear that you are already ahead right? On the surface, it certainly makes sense but there are a lot of things to consider and evaluate. You must perform a feasibility study, competitive analysis, and crunch some consider then consider the finer details such as how big the spa should be, what theme, what treatments, what products, etc. While these things are equally important and will determine the spa’s success or failure, the aim of this article is to discuss evaluating the benefit and impact of adding a spa and how it can impact your bottom line.

Often times, hotel owners tend to look at a spa as a single unit to determine if it is profitable or not or a viable investment. While it seems to make sense it is not always the best to decide whether or not to add a spa. Where the spa fits into your income statement also depends on how you structure the management of the spa (tenant, hotel owned and operated, hotel owned but run by management company, etc.). Spas are extremely labor intensive and you must work hard to develop a steady stream of clients. Most hotel spas, according to a recent report published by STR Global run at a 33% treatment room utilization rate. There are many fixed labor costs but in most compensation models for spas create an incredible amount of variable labor costs. This makes the COGS very high and profit margins very low. The other thing to remember about having a spa is that the treatment rooms can be occupied multiple times per day unlike a hotel room that can only be occupied once per day. This is also important to consider when determining the size of your spa. There are also countless compensation models and cost structures to evaluate to decide which will be most profitable for your business. This is why reporting a profit for the spa alone becomes very challenging and sensitive. The point is that the stand alone spa, in most cases, is not an especially attractive investment unless it serves a unique and attentive niche such as a health or specialized resort. Monte Zwang of Wellness Capital Management announced in Nashville’s Day Spa Association’s Pro Knowledge Network that the average day spa has a net profit of only 4 to 15%.

Because of these few topics, you must look at a hotel spa differently to determine its value. This is best illustrated in an example. Suppose a hotel decides to build a moderately luxurious 6000 square foot spa which costs $2,000,000. Your feasibility study forecasts the spa will generate an additional $1,200,000 as a department. After undistributed operating costs, the spa’s income is approximately $240,000. This obviously seems that you ROI will be a long time coming. But let’s look at this a different way.